Animated GIF of the repetition of the word bowlcut

all photos by marigrace moses

Problem Statement

Bowlcut, a four piece Pittsburgh-based punk band, was looking for a way to stretch the awareness of their music. They were in need of band merch, album art, and social media content linked by a strong brand voice . . . how punk.

Three musicians performing indoors: a man with a bass guitar wearing a multicolored cap and King Gizzard T-shirt, a man singing and playing electric guitar, and another man in the background with an electric guitar.

Design Goals

1.

translate the band’s collective personality into a strong and apt visual language to be utilized across a lineup of products and content.

2.

honor the fine balance between serious punk and silly humor the band employs in the design of their social media and merchandise.

3.

enhance the band’s outreach to new and current fans through the deployment of attention - grabbing assets in the right channels.

Young man with long hair playing a drum set on stage with focused expression.

Meet the Band

Man with medium-length hair and glasses playing an electric bass guitar.DOM
Bass Guitar / Vocals
Black and white photo of a man playing an acoustic guitar.Infographic comparing four business models: Marketing, Training, Software, and Physical Products, detailing typical offerings and challenges.
Guitar
Thin blue curved and straight lines intersecting on a white background.
Guitar / Vocals
Person with shoulder-length hair playing drums, eyes closed, captured in black and white.Instagram logo
Drums

instagram content

Bright pink promotional graphic for bowlcut featuring the text 'Date: 09/17/2025 Event: Live Music 09372' and 'GOOD FOR 1 FREE HAIRCUT' with scissors and abstract shapes.Person wearing ripped blue jeans and white sneakers holding a white tote bag with the word 'bowlcut' printed five times in different fonts.Instagram post from bowlcut announcing live music this Saturday at 7pm with soft grunge and free haircuts, featuring scissors with butterfly wings graphic in mint green tones.

concept sketching

Black and white photo of a sketchpad with a detailed pen drawing of scissors, placed on a dark desk alongside a laptop, pen, pencil, and a cup on a saucer.

assets in action

Instagram post by bowlcut showing four men standing outdoors near trees and a fence during sunset.
Website homepage of punk band Bowlcut with navigation links, a colorful gradient circle behind the band name, and text describing the band as a 4-piece from Pittsburgh willing to tag team wrestle a grizzly bear with a Spotify listen button.Design board with color swatches, font samples, main and secondary graphic assets featuring scissors and text 'bowlcut', and three photos of musicians playing electric guitar, bass, and drums on stage.
Large wall billboard featuring abstract artwork with a green and pink gradient circle and stylized black letters outlined in pink.
Person with long hair at a concert raising both arms showing a rock sign, wearing a pink wristband labeled 'bowlcut', with colorful event wristbands above.
Pop art style image featuring four pairs of hair thinning scissors in alternating pink and turquoise colors on square backgrounds.
Close-up of several electric guitars and bass guitars on a rack, one bass guitar decorated with colorful stickers including text 'DAYTON STRONG'.
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